Who is Steak Diane? In a literal sense, she’s the drag-persona alter ego of art director and designer Todd Heim. But also, “I think this character is really a hostess at her core,” Heim says. “She doesn’t really know how to cook, or doesn’t cook well, but she sets a great table and brings people together and entertains.” Heim spent the pandemic turning out Steak Diane–branded masks, but has now moved on (“I was like, um, I’m pretty sick of this — I think we all are, in a lot of capacities.”). Now, he’s working to launch a full line of home textiles called Chez Diane. The first collection, Fruits de Mer, is inspired by Heim’s love of shellfish, something he indulged this week, enjoying grilled oysters in Cape Cod, stuffies in Rhode Island, and shrimp cocktail in the Meatpacking District. To drink? A ’tini, of course.

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